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CES 2021 moves to an all-digital experience

CES 2021 moves to an all-digital experience article image

CES, the world’s biggest consumer tech show, is going digital next year.

Due to the COVID-19 global pandemic, the Consumer Technology Association (CTA)® has announced a new digital format for CES 2021®.

CES 2021 was scheduled to be held in Las Vegas from January 6-9.

Exhibitors, customers, thought leaders and media from around the world will now connect digitally during that period.

The new format will allow participants to hear from technology innovators, see cutting-edge technologies and the latest product launches, and engage with global brands and startups from around the world.

"Amid the pandemic and growing global health concerns about the spread of COVID-19, it's just not possible to safely convene tens of thousands of people in Las Vegas in early January 2021 to meet and do business in person,” said Gary Shapiro, president and CEO, CTA.

“Technology helps us all work, learn and connect during the pandemic – and that innovation will also help us reimagine CES 2021 and bring together the tech community in a meaningful way.

Unique experience

“By shifting to an all-digital platform for 2021, we can deliver a unique experience that helps our exhibitors connect with existing and new audiences."

Mr Shapiro says CES 2021 will be a new “immersive” experience, where attendees will have a front row seat to discover and see the latest technology from the comfort and safety of their home or office.

CES has been the global stage for the latest consumer tech innovation for more than 50 years. It is the world’s most influential tech event.

Mr Shapiro says CTA’s goal for CES 2021 is to provide an engaging platform for companies to launch products, build brands and form partnerships, while prioritizing health and safety.

Members of the tech community thrive by coming together, sharing ideas and introducing products that will shape our future.

More details about the digital show will be rolled out in coming weeks.

CTA is planning to return to Las Vegas for CES 2022.

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